4 Ways To Promote Your Business Through TikTok

Are you planning to promote your business through TikTok? If so, great! But first, think about your audience. If your audience is young adults or teenagers, then you must definitely leverage TikTok. If you don’t, your competition will be setting new trends by the time your business walks in.

TikTok is a platform you must stay updated with if your target audience is young. According to SensorTower, it is one of the fastest-growing social media platform, which has above 2 billion downloads as of April 2020.

You must also remember that it’s not the platform for every business. But certain businesses can yield excellent benefits using TikTok. Maybe yours is such a business, and you’re missing out a lot.

While Instagram has set the platform for the brands to engage with their customers through live videos, posts, stories, and IGTV, TikTok offers it through videos. The videos are short, so it doesn’t bore the viewers. If not promotion, you can use Tiktok to study your potential customers and connect with them.

Even though this platform is considered fast-growing, its algorithm is still a mystery. But fret not; now that you’re here, we’ll give you insights on how to get started with TikTok marketing for your business.

1. Keep It In Your Style

Even if your brand isn’t famous, you can still make use of TikTok. If you can create content in your style and publish it while following the best practices, you are good to go. Some of the essential practices are:

Originality– most social media users don’t have expensive cameras or other equipment. Their engagement with the platform is raw and original, and it mimics their true self. As an emerging brand or a business, you can follow the same step. When you are true to your users, they feel connected and emotionally obliged to support you. This technique builds reliability.

Cuteness– this doesn’t sound business-y, but such is TikTok. As this is a platform more aligned to a younger audience, cute stuff gets more traction. The two main elements are pets and kids. As long as the content is fun and humorous, your audience will get attracted. Thus, you can think about promoting pet-friendly offices or banters of WFH. Remember, you should keep things accurate because TikTok is not the place for clean content.

Creativity– You don’t have to bring new ideas to the platform if you can’t squeeze your brain further. But you can try doing the same content in your style, which is the underlying concept of TikTok. The platform is for hashtags and community engagement. So you have to look for existing content and create content by getting creative.  

Now that you know the practices, you can take your time to look around if you are new to TikTok. This is a fantastic place to test your products, research your market, and get connected to your customers. 

Once done, create videos and share them around as much as possible because you never know when things go viral. Maybe you should read Secrets To Going Viral On Social Media to get more insights.

2. Focus on User-Generated Content

While the platform is casual and entertaining, you need to put in many thoughts and creativity to bring the content that attracts users. Talking about businesses and brands, they should plan to get the best out of this platform.

Instagram is the primary platform for brands and companies to promote user-generated content. But now, brands are using TikTok to focus and encourage user-generated content.

For example, Nike’s TikTok account is private, and the users have to request approval to view their content. Over 929 million people have viewed hashtag #nike. If you check it out, you’ll find user-generated content, such as painting Nikes, wearing Nikes, and so on. This is one of the best forms of advertisements for a brand. 

3. Promote and Advertise Your Brand

Tiktok has become a monetizing platform where brands must pay to get their ads published for users to see. There are four main ways to get your ads published on Tiktok:

• You can consider designing a filter that matches your business. Users could use the filter that you created, and it will be live for almost ten days. When the filter makes it to the top 10 list, it will be 3D and 2D. Also, currently, the platform is interested in the AR version.

• You have the option to take over users’ feed, and that’s through ads. When brands take over users’ content, their ads appear first in the feed. The clickable link on the ad will redirect the user to the business’s landing page. There are different categories, but only one business can reserve a category in a day.

• TikTok is famous for the hashtag challenge. People get super excited when they see hashtag challenges. Your business can consider sponsored hashtag challenges and, through it, drive customers to your brand. The custom banner obtained by your business will link users who click on it to your business videos. These videos are for brand awareness and customer interaction.

• The native ads get played between the content that users engage with. They would be around 9-15 seconds. But customers have the liberty to scroll or skip past the native ads.

These are great to enhance and promote UGC while increasing brand awareness. TikTok is fast-growing and easily adaptable, so if businesses use it wisely, marketing through TikTok will not be daunting.

4. Get in Touch with Influencers on TikTok

Many social media platforms, including TikTok, use influencer marketing to promote their brand. Influencers have different numbers of followers on TikTok, and so they can influence people on different levels.

If you want to collaborate with an influencer, you’d have to bear an expense. Influencers with more followers might charge high. However, it’s imperative to understand that ROI is exponential, so you don’t have to worry about spending for marketing on TikTok.

When you partner with an influencer, you shouldn’t opt for someone with an excellent follower base. Instead, you should also check whether your brand and influencer’s niche correlate.

Take-Away

If you want to get the best out of TikTok, you must begin testing it. Although you don’t know how long the platform will be famous, one thing assured is that TikTok is here to stay for longer than we initially assumed. Thus, it would be best if you get comfortable with the platform to make use of it. Feel free to get in touch with us to learn more about TikTok Marketing.